APPROACH
How we work
Halo Promo Risk Limited helps brands run powerful World Cup 2026 promotions with zero financial risk and 100% cost certainty. Our FixedFee model locks your campaign costs upfront — no matter how many fans play or goals are scored. Engage millions with creative, compliant promotion ideas while keeping your budget fully protected.
FixedFee = Budget Protection
Budget Capped, Regardless of Outcomes
With FixedFee, your promotional spend is capped. No matter how many fans enter or how many goals are scored, your budget is safe.
Budget Overspend
Would you like to run a ‘Cash for Goals’ campaign but the variability makes you worry?
£5 per goal could end up costing £15 – £100 per entry.
FixedFee Solution
Protected budget. One fee agreed before launch. Enjoy peace of mind knowing costs won’t spiral.
How It Works
01
Brief Halo
Basic briefing document will be supplied
02
Initial Ideas Session
An opportunity to kick around ideas that meet the objectives
03
Agree Promotional mechanic
Drill down on the optimum promotional mechanic and consumer journey
04
Legals & Compliance
Specialist expertise to ensure all criteria are met and activity is compliant
05
Creative and Tech development
Deploying key assets on the customer journey and communications
06
Launch
Hit the ground running
07
Monitoring and Reporting
Weekly reports via campaign dashboard
Agree Promotional mechanic
08
Full campaign wrap up & Evaluation
World Cup Winning Ideas!
Scorecard Prediction
Buy → Enter code/upload receipt → Assigned “Germany 2-0 win vs Spain”
Risk contained by FixedFee
Prize £200 cashback if the prediction is correct
Cash for Goals
Buy → Enter code/upload receipt → Assigned team → Every time your team scores a goal you win.
Risk contained by FixedFee
EVERY STRIKE PAYS
100 % Cashback if Your Team Wins
Buy → Enter code/upload receipt → Assigned team → If they win, get full money back
Risk contained by FixedFee
Win with Football
BENEFITS
A Winning Reputation
Sport promotions from previous tournaments
Challenge
Create activity to increase sales of high-end projectors in the run up to the UEFA Euro 2024 tournament which was hosted in Germany.
Solution
The offer was 100% cash back on the purchase if Germany win the tournament. Our approached ensure a risk-free campaign.
Results
The sales target was exceeded by 143%.
Challenge
To activate a gorilla marketing campaign around FIFA World Cup’22.
Solution
To reinforce the brand positioning of ‘Fresh Beer’- customers were invited to buy a pint of Camden and select a match in which a substitute (A player with fresh legs!) scores a goal. If they chose correctly and a sub scores a goal they received the value of their pint back.
Results
Promotion ran in 1,000 UK outlets during the 4 weeks of the tournament
Challange
To covered R5 million worth of FREE Samsung TV’s IF South Africa WON the 2023 Rugby World Cup.
Solution
This was a part funded campaign between Samsung and Takealot.com. Samsung took out the risk and Takealot.com took the risk themselves.
Results
South Africa won the Rugby World Cup and Halo paid out R5 million to cover Samsung’s portion of the TV costs, while Takealot.com had to cover the remaining R5million themselves.
But the big win for Samsung was their Fixed Fee was only R3 million.
Challenge
Samsung wanted to leverage their 2024 Olympics sponsorship.
Solution
To do this they ran the promotion ‘Back Team Mzansi’ where consumers who purchased a participating Samsung product during the campaign period and registered their purchase on the dedicated web page stood a chance to win 1 of 100 R10 000 Samsung.com voucher. If South Africa got 8 medals or more during the Olympic Games.
Result
South Africa only won 6 medals; however, Samsung were protected should they have achieved the required 8 medals.
FAQ
Your questions, answered